RESET CONNECT
RESET CONNECT
How The Agency Cleo’s marketing and management expertise supercharged a small start-up team in spearheading its annual flagship event.
The business
UK’s leading green investment event
Flagship of London Climate Action Week
Connects sustainability professionals, large corporations, government leaders, policymakers, tech providers, innovators, purpose-led brands and entrepreneurs
The objectives
Curate, design and execute an incredible, memorable event
Facilitate networking among delegates and sustainable, low-carbon solutions providers
Enable attendees to explore funding opportunities with institutional and impact investors, private equity, venture capital and the financial advisers
The solution
Handled all contract negotiation and event suppliers
Designed and executed bespoke marketing plan across national press and social media
Managed all technical elements including rigging, stand building, vegan catering, furniture, signage, graphics, staffing, and health and safety
Marketing
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Delegate Sales
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Operations
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Onsite Logistics
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Marketing • Delegate Sales • Operations • Onsite Logistics •
As a start-up, Reset Connect had the idea for an event and had secured a venue, dates and some sponsorship – but the small in-house team lacked expertise in events marketing, logistics and onsite delivery.
Tasked with curating an incredible and memorable experience at ExCeL London, The Agency Cleo came on board to provide event consultancy and execution.
Because budgets were tight, we brought our hallmark resourcefulness into play in negotiating with suppliers, leveraging relationships within the network and getting creative with design and execution. To drive revenue from registrations and get delegates through the door, our team rolled out a bespoke marketing plan across national press and social media.
The Agency Cleo managed all event suppliers and contracts, as well as overseeing all technical elements including rigging, stand building, vegan catering, furniture, signage, graphics, staffing, and health and safety. The tailored solution ensured the flow of traffic around the expo met the needs of sponsors and exhibitors, but also worked with the placement of conference rooms on the show floor and included a sustainable tech and networking bar.
Following the overwhelmingly positive response to the fully sustainable debut – a blockbuster event that saw more than 2,500 in attendance – Reset Connect is now in its third successful year.
“As a start-up company, we were in need of a comprehensive solution to help us plan and execute our first event for Reset Connect. The Agency Cleo’s full-service option exceeded our expectations in every way possible. From the outset, their team was attentive and responsive, taking the time to fully understand our goals and objectives for the event. They were able to provide invaluable guidance and expertise on every aspect of the planning process, from logistics and vendor management to branding and marketing. Their professionalism and attention to detail were evident in every step of the planning process, and they worked tirelessly to ensure that every aspect of the event was executed flawlessly. The end result was a highly successful event that exceeded our expectations and received great reviews from attendees. I would highly recommend The Agency Cleo to anyone in need of professional and comprehensive event planning services.”
Duncan Reid, CEO & Co-Founder, Reset Connect
