THE GAMING BOARDROOM
THE GAMING BOARDROOM
How The Agency Cleo smashed subscriber targets and hatched lucrative revenue opportunities for a new brand.
The business
Platform for senior executives in the gambling sector
Provider of industry news, networking and events since 2022
The objectives
Launch the platform
Acquire subscribers and media sponsors
Leverage subscriber and sponsorship data to roll out events
The solution
Created full marketing strategy
Consulted on integrated technology
Handled project management of the website build and execution of the CMS
Strategy
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Consultancy
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Marketing
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Customer service
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Strategy • Consultancy • Marketing • Customer service •
On track to launch their platform to the public on time, The Gaming Boardroom still team didn’t have a go-to-market strategy in place and needed a tech stack capable of serving a wide set of needs across the business.
The Agency Cleo stepped in and created a full marketing strategy to launch – and evolve – The Gaming Boardroom’s offering, thoroughly executing the plan within tight timelines. We consulted on selecting integrated technology capable of handling a vast range of business needs, from content management to customer relationship management, from payments to subscriptions.
After handling the project management of the website build and execution of the CMS, we created sponsorship revenue across the website, newsletter and webinars, and recruited an annual headline sponsor for all publications and media activities. Going forward, The Agency Cleo continues to manage both The Gaming Boardroom’s digital events and networking get-togethers, with plans in the works to create larger in-person events in the future.
“Launching The Gaming Boardroom in 2022 required a partner adept in digital development and with a profound understanding of the gambling industry’s unique landscape. We chose The Agency Cleo, whose expertise was crucial in developing a compelling digital presence for our platform. From the outset, their team engaged with our vision, ensuring that every marketing strategy and digital solution was tailored to enhance user engagement and deliver precise industry insights.
The Agency Cleo's commitment to our objectives was reflected in their meticulous approach to our website's architecture and marketing outreach. They seamlessly integrated advanced analytics and user-friendly design, which has been instrumental in building a robust online community and driving our platform's growth.
Their professionalism and dedication to excellence have made a significant impact on our success. I recommend The Agency Cleo to anyone looking for comprehensive digital and marketing solutions that truly resonate with their audience.”
